Lorde

TDS Week of Music

With a nod to NZ Music Month we are celebrating one local musician every day this week. Our first talented artist and Takapuna local is sixteen year old songstress Ella Yelich-O’Connor, aka Lorde.

Signed to Universal Music at the age of thirteen, Lorde has just released her first music video for her single, Royals, which debuted at number one on the RIANZ singles charts for three weeks. Directed by Joel Kefali the music video plays on Lorde’s explanation that teenagers “.. aren’t doing anything cooler than playing with lighters, or waiting at some shitty stop.” Lorde has just returned home from her first tour of Auckland, Wellington, Melbourne and Sydney.

Watch the Royals music video below. We love the aesthetic – it’s modern, real and the palette is delicious. We also love that Lorde is (pictured above) wearing Stolen Girlfriends Club! Stolen Girlfriends Club is available from Black Box Boutique. Call us on (09) 489 5629.

Black Box Boutique have Lorde’s platinum EP, ‘The Love Club,’ to listen to in-store on their beautifully sounding AIAIAI headphones. Come in and have a listen today!

 

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