Interview: Nature Baby for J.Crew

With Nature Baby’s recent collaboration with J.Crew now available online, the US retailer caught up with Georgia and Jacob, the minds behind the NZ-based organic baby clothing line to talk inspiration, natural materials and their obsession with stripes, amongst other things. Check out the interview below.

Tell us why you decided to start Nature Baby.
When we had our first child, we fell in love with the idea that we could make beautiful and pure products for our baby—and that other people would want them for their kids too.

What was the first product you made?
That’s going back a while! Most likely an organic cotton kimono bodysuit or an organic merino wool baby jumper. Back when we began, organic textiles were just beginning, so we would have to call up farms to see who was growing the raw product. Then we had to take it through all the processes ourselves, via mills and knitters, to create the final fabric.

What’s been your proudest moment so far?
Walking down the street in New York and seeing a baby wearing our stripe booties. We love that people get what we are into, no matter where they are.

What’s an average day like for you?
It usually starts with walking our dog, Maggie, then getting the kids off to school, followed by visiting our stores in Auckland and finally heading into the office. We always have new samples coming through, so we have to choose colors, do fittings and refine the designs. What we do is all in the details!

How would you describe the Nature Baby for J.Crew collection in three words?
Seaside, horizons and purity.

The Nature Baby for J.Crew collection is available here.

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